Your mass messages have receipts. If you’ve ever wanted to know how many fans opened your message, bought your PPV, or completely ghosted it, the Message Statistics page has all the answers. Sometimes the numbers are flattering. Sometimes they’re a gentle reminder that your “this one will definitely sell” prediction wasn’t quite as psychic as you thought. Either way, the data doesn’t lie.
To get there, open your Messages page and click the graph icon in the upper-right corner. This opens your Message Statistics dashboard.
Across the top, you’ll see five tabs: Statements, Overview, Engagement, Reach, and Fans. Each one focuses on a different part of your account’s performance. For mass messages and PPV, you want to go to Engagement.
Once you’re in Engagement, select the Messages tab and make sure Mass Messages is selected. Here you’ll find every mass message you’ve sent during the selected date range, along with several useful metrics:
- Sent shows how many fans received the message.
- Viewed tells you how many recipients actually opened it.
- Price displays the PPV price if the message was locked.
- Purchases shows how many fans bought the content.
You’ll also see options to Unsend active mass messages or create a New Message from older ones that have already been unsent, making it easy to recycle successful campaigns instead of reinventing the wheel every time.
At the top of the page, you’ll also find a graph showing your overall message performance for the selected time period, along with your total message count and message earnings.
Whether you’re trying to figure out why one PPV took off while another barely got a glance, or you’re looking for your next message to resend, the Message Statistics page is your best friend. The numbers won’t write your next campaign for you, but they’ll definitely tell you what your fans are actually clicking on.
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