If you’ve ever looked at the words “Promotional Campaign” on LoyalFans and immediately felt like you were about to accidentally enroll in a marketing seminar, you’re definitely not alone. The feature itself is actually super simple, the wording just makes it sound way more corporate than it needs to be.
All it really does is let you run subscription discounts and promos for new subscribers.
Where to Find the Promotional Campaign Button
From your LoyalFans home page, look underneath the “Create new post” section. You’ll see a tile that says…
That is the button you want.
This is where you create subscription sales and promotional offers for new subscribers.
Opening the Campaign Settings
Click ‘Add Promotional Campaign’ and a setup window will pop up with several dropdown menus and settings.
At first glance it looks like a lot, but it’s really just asking:
- how long the sale lasts
- how many people can use it
- how much of a discount you want to give
That’s basically it. Also keep in mind the promotion is only for new subscribers.
Number of Offers
This controls how many people can claim the promotion.
For example:
- unlimited offers = anyone can claim it until it expires
- limited offers = only a certain number of fans can use it
Limited offers can create urgency if you want the promo to feel more exclusive.
Expiration
This sets how long the promotional campaign lasts.
You can make it:
- a short weekend sale
- a week-long promo
- a longer campaign for launches or events
Shorter promos tend to create more urgency, while longer ones give more people time to see the offer.
Discount Percent
This is where you choose the actual subscription discount. Pretty self-explanatory.
Number of Days Free
Instead of a percentage discount, LoyalFans also lets you offer free subscription days. If you are running a percentage-off sale instead, you can usually leave this section alone.
Promotional Message
There’s also a message box where you can add a short note for users seeing the promo.
This is optional, but it’s a good spot for simple things like:
- limited time offer
- new subscriber sale
- weekend special
- subscriber appreciation promo
Short and clear usually works best here.
Private Invitation Option
At the bottom, you’ll see an option for a private invitation, which allows you to make the promotion more exclusive instead of public. Some creators use this for returning subscribers from other platforms and special DM promotions for followers and lurkers.
Starting the Campaign
Once everything looks good, click:
‘Start Campaign’
And your subscription sale is officially live!
Why Subscription Sales Work
Subscription sales are one of the easiest ways to lower the barrier for new fans to finally subscribe. Sometimes people are already interested and just need a little push.
They work especially well for:
- holidays
- launches
- themed content weeks
- slower months
- bringing attention back to your page
And once fans subscribe, there’s always the chance they stick around after the sale ends.
Once you set up a promotional campaign the first time, it becomes pretty straightforward. A few dropdown menus, a decent discount, and suddenly your page looks a lot more tempting to new subscribers.
Check out the rest of our LoyalFans Guides or go back to theBonerBlog!